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November 19, 2010
By: TOM BRANNA
Introducing Albéa—formerly known as Alcan Packaging Beauty. The new company brand name was announced following a change of ownership. The Albéa brand will be rolled out globally during the next six months. According to the company, the new brand identity has been based on a subtle name change and a powerful logo. The semantics of Albéa evoke the word “beauty” and symbolize material embellishment, referring to its core business. The letter A at the beginning and at the end of the name reflects its openness. “It represents our protection of and great care for our customers’ products and all the markets we serve, as well as our focus to support their development worldwide,” explained Francois Luscan, president and CEO of Albéa. More info: www.albea-group.com
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